The ebook bottom line:

Science-based information about the nature of creativity and how to apply this knowledge to enhance one’s experience and appreciation of art and, for artists and photographers, how to work more creatively.

Have you ever wondered about why some people seem to be so creative? Despite common beliefs that creativity is about inspiration, artistic vision or “talent”, it actually has to do with much more than just that. I’ve been investigating what makes us creative, and what I’ve learned has contributed greatly to the approach I now take to making my art. Humans are hard-wired to be creative (a scientific fact). Exercising our (visual) creativity is simply a matter of having the right knowledge and applying it to the making of artwork or the taking of photographs. There are no secrets here. The act of creating is premised on knowledge because we create both with our intellect and our subconscious. The ebook explains how creativity actually works and provides ways to apply the concepts.

For artists and photographers, the knowledge contained in this ebook may be especially useful to bump up the calibre and appeal of their work.

For people who are not artists and have never studied art, it explains aspects of creativity and provides insights into how to enjoy and appreciate artwork and might even encourage one to become a better photographer or artist themselves.

Have you ever wondered how it is that some artists and photographers become known for their creativity and for consistently producing great work? Let me help answer this question: they employ approaches to making their art work…every…single…time.

The creative approach I use to make all of my art is fully explained and illustrated in this book. There is no purchase necessary, there are no webinars to attend or groups to join, no email spam marketing, nothing else to do except subscribe, get a copy of the ebook, read it and start using the same approach I use to make my artwork. And…you will get an email from me every few weeks about what I’m working on.

In addition…

The ebook has links to online content illustrating approaches for designing powerful, engaging images. The examples are from a pool of 30 aspects of composition (6 Gestalt principles, 13 image design elements and techniques, 11 image-frame relationships) that are used with 7 elements of design resulting in:

• 8 ways to work with the edges of images
• 6 methods of aligning shapes and lines within a frame
• 5 ways of creating a sense of 3D depth
• 12 methods of capturing the viewer’s attention
• 5 approaches to designing the viewing experience

You will see how using just several of these design concepts can make dramatic improvements to your images. ANYONE can benefit from reading about and experimenting with these approaches to making more impactful images.

For those who feel they may benefit from more information about the nature of artistic vision and may be looking for a practical straightforward approach to adopt for creating their art and/or photography, I have created an accompanying toolkit that provides all the information, tools and guidance that anyone would need to produce dramatic artwork and photography. You can learn more about this in the available online content accessed via links in the ebook. Some people may find the toolkit empowering, others may find that it fills some important knowledge/visualization gaps, and others may not need it at all and can carry on with just the information in the ebook.

Are you creating your best work or taking your best photographs? How do you know? Is the art you’re making or the photographs you’re taking not getting the attention you would like? Have you ever wondered if this might have anything to do with the work you are producing? Pick up a copy of this free ebook, read about the examples of artwork and photographs provided, and judge for yourself.